Franchise Corporate Relevance

Franchise Development Corporate Expansion Relevance Renovation

Franchise Development

Franchise Development is a great scaling option for those who have a successful concept they want to multiply without having to fund the location-growth with capital they provide for themselves. The vehicle for growth becomes the franchise offering - essentially the legal licensing that allows other people to purchase the rights to fund, open and run a location under your trademark(s), selling your goods or services. They pay you a one-time franchising fee for a designated amount of time, set forth in the contract, and upon signing said contract after all of the necessary i's and t's are taken care of, a franchisee joins your system. Ongoing income for the franchisor includes monthly franchise royalties with additional fees for ongoing marketing support. The franchise system grows as franchisees are signed, infrastructure grows and franchisor programs are fortified and upheld. Company-owned locations can continue to be added, as well, as desired.
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Everything you will need to accomplish all of this, just happens to be what we specialize in. For every legal, graphical, developmental, structural, executional and financial consideration you face - we are here to guide you every step of the way. To speak with us about this in further detail, we're just a click away.

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Corporate Expansion

Corporate Expansion is just like franchise development, only different. While this description is meant to be tongue-in-cheek, the truth is, they are very similar, while also being very different. Locations added to a system via corporate replication relate more to the original concept as that of children to parents - all owned and operated within one family structure - all locations under the direct management of the corporateHQ with all moneys distributed and spent at the discretion of the parent entity; however, the burden of success lies squarely upon the parent. Additional stores are added to the system as the corporate entity is ready and can afford to fund them.
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In franchise replication, while all of the locations are still within the same system (or family, to stick with the metaphor), each franchise location is its own, independent small-business; owned, managed and overseen by the franchisee while being held to the standards and expectations of the franchisor (parent), who owns the trademarks they have licensed to use in order to carry their business. Only a percentage of the moneys made by franchise locations go back to the franchisor headquarters; however, the burden of success lies upon the franchisee and they remain accountable to the franchisor throughout the entirety of their contract. Additional stores are added as new franchisees are signed and that pace can be affected by factors such as strength of marketing strategy, economic climate, political climate, social trends and relevance in the marketplace.
As with franchise replication, we guide concepts through every necessary step of growing a concept, corporately. If you would like to discuss the differences more to see which is the best fit to ready your model's multiplication, we're available to talk whenever you're ready.

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Relevance Renovation

If you've been at this scaling game for a while and your system has already reached superstar status - even superstars need upkeep. Consider us your brand's plastic surgeon.
Our specialists also excel in being able to identify the specific elements that made your brand successful in the past; protecting them and carefully adding what will insure continued relevance and even greater marketplace success in your future.
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Our brand-identity specialists excel in visual design, FF&E refreshment, trademark design, trademark modification (for USPTO approval ), tagline development and lastly, if you bring donuts, we can write jingles.

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